Default Reply

Default Reply

Purpose of Default Reply
Benefits
Key Features & Options
How to Set Up Default Reply
How It Works After Setup
Best Practices
  1. Default Reply automatically sends a helpful response to users when they message your Instagram account or Facebook page directly and no other automation trigger (like Keywords or AI Triggers) matches.
  2. This ensures you never leave a message unanswered, providing instant 24/7 engagement even when your team is away.

Purpose of Default Reply

• 24/7 Customer Engagement – Instantly greet and respond to incoming direct messages without keeping users waiting.

• Catch Missed Messages – Act as a safety net for general inquiries that do not match specific keyword triggers.

• Guide & Direct Users – Share your website link, business hours, FAQs, or catalog immediately upon contact.

• Prevent Spam & Repetition – Control reply frequency so conversations stay natural.


Benefits

• Available Across All Plans – Free to use for every account.

• Multi-Format Replies – Send text messages, rich media, interactive buttons, or quick replies.

• Intelligent Frequency Control – Avoid annoying users by spamming replies on every single message.

• Story Reply Filtering – Choose whether to reply to story interactions or direct DMs only.

• Multi-Platform Support – Works seamlessly on both Instagram accounts and Facebook Pages.

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Key Features & Options

1. Frequency Control:

• Only Once – Sends the Default Reply only once per conversation.

• Once Every 24 Hours – Sends a default reply at most once every 24 hours per user.

• Custom Interval – Define your own custom duration in Minutes or Hours (with quick presets like 15 Min, 30 Min, 1 Hr, 12 Hrs, 24 Hrs, etc.).


2. Skip Story Replies (Instagram Only):

• When enabled, Default Reply only triggers for Instagram Direct Messages and ignores Story Replies.


3. Message Formats:

• Text Message (Supports personalizations like {{username}})

• Media Template (Image / Carousel + Headline + Description + Buttons)

• Button Template (Text message with clickable link buttons)

• Quick Replies (Interactive quick-reply action chips)

• Product Template (Product cards & CTA links)

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How to Set Up Default Reply

1. Log in to your ReplyRush account: https://app.replyrush.com/

2. From the sidebar, navigate to Features → Default Reply.


3. Enable the automation by turning the toggle switch ON.


4. Select your Reply Frequency:
• Only Once

• Once Every 24 Hours

• Custom Interval (enter your desired minutes or hours)


5.  Enable “Skip Story Replies” if you only want to respond to direct messages and ignore story replies.


6. Select your Message Format and customize your reply:
• Write your text message (Default template: “Hi {{username}} ! Thanks for messaging us. Our team will get back to you shortly.”) or build your interactive template.


7. Click the Save button to activate your Default Reply automation.