The Global Trigger feature lets you set automation rules that apply across all your Instagram activities — posts, reels, stories, sponsored ads, and even inbox messages.
Instead of setting up triggers for each piece of content individually, you can create a single rule that works everywhere, saving you time and ensuring consistent responses.
One setup for all content – Apply automation rules platform-wide instead of per post.
Instant responses – Reply automatically to comments, DMs, or mentions that match your trigger words.
Reduce repetitive replies – Handle FAQs and common inquiries without human intervention.
Works across Posts/Reels, Stories, Inbox Messages, and Sponsored Ads.
Supports Media Templates, Single Messages, and Quick Replies.
Can handle multiple trigger keywords in a single rule.
Optional settings like Comment Auto Reply, Follow-Gated DM, and Engagement Starter to maximize interactions.
Log in to your ReplyRush account: https://app.replyrush.com
From the sidebar, select Global Trigger.
Click the Add Global Trigger button in the top-right corner.
Enter your trigger keyword(s) — you can add one or multiple words/phrases.
Choose your Template Type:
Media Template – Includes buttons, links, and images.
Single Message – Text-only with optional links.
Quick Replies – Text plus interactive reply buttons.
Enable the automation areas where you want the trigger to work:
Inbox Automation
Post/Reel Automation
Story Automation
Sponsored Ad Automation
Send Once Per User – Prevents sending the same DM multiple times to the same person.
Configure optional features:
Comment Auto Reply – Publicly reply to comments matching the trigger keyword.
Suggest More – Offer more interaction options after initial reply.
Engagement Starter – Send a welcome or ice-breaker before the main DM.
Follow-Gated DM – Require the user to follow you before sending the main DM.
Reply Time – Choose how soon after a trigger the DM is sent.
Delay Message – Add a delay before sending the DM for a natural feel.
Click Save to activate the Global Trigger.
Once active, the Global Trigger scans all enabled areas for comments or DMs containing your keywords.
For example:
A user comments “coupon” on your reel → Global Trigger sends the selected DM and can also reply publicly if Comment Auto Reply is enabled.
A user sends “price list” in your inbox → Global Trigger replies instantly with your pricing message.
A user comments “website” on a story → Global Trigger sends your site link via DM.
FAQs – Instantly respond with answers for “price,” “website,” “offer,” “support email,” or “policy.”
Promotions – Auto-reply with coupon codes or limited-time offer links.
Lead capture – Use Follow-Gated DMs and Quick Replies to collect emails or drive actions.
Customer service – Reduce incoming support queries by sending pre-prepared solutions.
Q: Can I create more than one Global Trigger?
A: Yes, you can create multiple rules for different keywords and templates.
Q: Will Global Trigger overwrite post-specific triggers?
A: No, post-level triggers still work, but Global Triggers apply everywhere unless a post automation overrides, ReplyRush will send post automation as a priority.
Q: Can I use emojis as trigger keywords?
A: Yes, emojis are supported and can be set as triggers.