Once you link a post, reel, or story in ReplyRush, you can choose a trigger type to decide how and when automated Direct Messages (DMs) are sent to users who interact with your content.
This step-by-step guide shows you how to set up All Comments, Specific Keywords, AI Trigger, and Share to DM.
Step 1: Link Your Post, Reel, or Story
Log in to your ReplyRush account: https://app.replyrush.com
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From the sidebar, select:
Posts/Reels for post and reel automation
Stories for story automation
Locate the content you want to automate.
Click the Link button next to it to open the automation setup screen.
Step 2: Choose Your Trigger Type
1. All Comments
Select All Comments from the trigger options.
This will send your DM to every user who comments on your linked content.
Best for maximum engagement and when you want everyone to get the same message.
2. Specific Keywords
Select Specific Keywords from the trigger options.
In the keyword field, enter one or more keywords you want to trigger the DM. Separate multiple keywords with commas.
Only comments containing at least one of these keywords will receive your DM.
Example: “YES, INFO, DETAILS” — any comment with one of these will trigger the automation.
3. AI Trigger 🆕
Select AI Trigger from the trigger options.
ReplyRush will automatically detect keywords from your post/reel description and set them for you.
If you edit your Instagram description later, the AI Trigger updates automatically — no need to log into ReplyRush to adjust.
Great for saving time and keeping automation running without manual updates.
4. Share to DM
Select Share to DM from the trigger options.
This will send the DM to any user who shares your post/reel directly to your Instagram inbox instead of commenting.
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Use a caption prompt like:
“Share this post to my inbox to get the free guide!”
Step 3: Configure Additional Settings
Send Once Per User / Per Post – Prevents the same user from receiving the DM multiple times for the same content.
Exclude Keywords – Add words that should block the DM from being sent if they appear in a comment (e.g., “spam,” “bot,” etc.).
Step 4: Choose Your Message Type
Pick Media Template, Simple Message Template, or Quick Replies based on your campaign needs.
Create or select the template you want to send when the trigger activates.
Step 5: Save and Test
Click Save to activate your automation.
Test it by commenting from another account or sharing the post (depending on the trigger).
Pro Tips
AI Trigger is perfect if you run multiple campaigns and frequently update captions.
Use Specific Keywords for contests or lead-gen forms to keep responses targeted.
Combine Share to DM with a clear call-to-action in your captions to boost reach.