ReplyRush offers multiple template types for composing automated Direct Messages (DMs) that can be sent to users who interact with your Instagram posts, reels, or stories.
The main types are:
Media Template (Button Template)
Simple Message Template
Quick Replies
This guide explains what each type is, their features, and when to use them.
Template Comparison
Feature |
Media Template (Button Template) |
Simple Message Template |
Quick Replies |
|---|---|---|---|
Content Type |
Image, Headline, up to 3 Buttons with URLs |
Text-Only (up to 1,000 characters) |
Text-Only (up to 1,000 characters) + up to 13 Quick Reply Buttons |
Maximum URLs |
3 (one per button) |
Multiple within text |
Multiple within text |
Custom Buttons |
Yes |
No |
Yes (Quick Reply Buttons) |
Image & Headline |
Yes |
No |
No |
Track Key Metrics |
Yes (open rate, total clicks) |
No |
No |
Character Limit |
No hard character limit |
1,000 characters |
1,000 characters per message + 1,000 characters per quick reply button response |
Media Template (Button Template)
Overview
The Media Template lets you create a visually rich DM that includes:
One image
A headline
Up to three custom buttons, each linking to a different URL
This type of template is perfect for guiding users toward specific actions such as:
Visiting your website
Signing up for a newsletter
Viewing a product page
Completing a purchase
ReplyRush also allows you to track performance with open rate and click-through rate (CTR) metrics for each button.
When to Use
Promotional campaigns
Product launches
Special offers or discounts
Any scenario where visual appeal and clear call-to-action buttons increase engagement
Simple Message Template
Overview
The Simple Message Template is a text-only DM that can contain:
Up to 1,000 characters of text
Multiple clickable links within the message body (URLs in text form)
Unlike the Media Template, this type has no images, headlines, or custom buttons, and you cannot track individual link clicks.
When to Use
Informational updates
Personalized greetings
Quick announcements
Reminders without visual elements
Quick Replies
Overview
Quick Replies allow you to send a message (up to 1,000 characters) with up to 13 interactive buttons.
When the user taps a quick reply button:
A pre-set reply message of up to 1,000 characters is sent instantly to them.
This can contain multiple clickable links within the text.
Key Features
Up to 13 Quick Reply Buttons per message
Each button can have its own custom text reply (up to 1,000 characters)
Supports multiple links in both the main message and button replies
No image or headline support
No tracking metrics for quick reply clicks
When to Use
Interactive campaigns where you want users to choose from multiple options
Segmenting audiences based on their selections
Building conversational flows without requiring users to type
Quick lead qualification or menu-style navigation
Conclusion
Media Template (Button Template): Best for action-driven campaigns with visuals, headlines, and trackable buttons.
Simple Message Template: Best for straightforward, text-based communications.
Quick Replies: Best for creating interactive conversations and guiding users to the next step with button-driven choices.
Choose the template type that matches your campaign goal and the level of engagement you want from your audience.