The Reply Time feature allows you to control when your automated DMs are sent after a user triggers them.
Instead of sending messages instantly, you can introduce a delay to make the conversation feel more natural and human-like — reducing the risk of being flagged as spam by Instagram’s algorithm.
Purpose
Make automated replies feel more authentic.
Avoid suspicion by Instagram that messages are coming from a bot.
Space out conversations to improve engagement quality.
Benefits
Works with Posts/Reels, Stories, Inbox Automation, and Sponsored Ads.
Can be used with Global Triggers, Follow-Gated DMs, Engagement Starter, and Suggest More.
Helps maintain account safety by mimicking real user behavior.
How to Enable Reply Time on a Specific Post or Story
From the sidebar, go to Posts/Reels or Stories.
Find the post/story → click Link (or Edit if already linked).
In the Options section, set Reply Time.
Select your delay duration.
Save your changes.
How It Works
A user comments, sends a keyword, or triggers your automation.
ReplyRush waits for your set Reply Time delay.
The DM is sent after the delay, making it seem like a real human typed it.
Example Use Cases
30–60 seconds: Best for casual replies where the delay feels natural.
2–3 minutes: Great for story replies or when users request a link.
5 minutes or more: Useful for high-value leads to simulate manual response.
Best Practices
Avoid too long delays (over 10 minutes) unless you have a specific reason — it can make the interaction feel unresponsive.
Use Reply Time with Engagement Starter to create a warm-up message followed by your main DM.
Combine with Sendback for missed comments to keep timing natural.
FAQs
Q: Can Reply Time be different for each post?
A: Yes — you can set a unique Reply Time for individual posts/stories when linking them.
Q: Does this affect comment auto replies?
A: No — Reply Time only delays direct messages, not public comment replies. But Comment reply works only after DM sent.
Q: Can I use Reply Time with Follow-Gated DM?
A: Yes — the delay starts counting after the user follows you.